Last updated: 2 February 2026
1. Introduction and scope
This Privacy Policy describes how (“we,” “us,” or “our”) collects, uses, stores, and discloses information in connection with the Marktsoul website and SaaS application (together, the “Service”). It applies to visitors, users, and account holders. By using the Service, you agree to the practices described here. For our Terms & Conditions and acceptable use, see the Terms.
2. Data we collect
We may collect:
- Account and identity data – Name, email address, organisation details, and similar information you provide when registering or managing your account.
- Usage and technical data – Log data, device and browser information, IP address, and similar data used to operate, secure, and improve the Service.
- Content and data you submit – Information you or your end users submit through the Service (e.g. form submissions, lead data).
3. How we use your data
We use the data we collect to:
- Provide, operate, and maintain the Service.
- Authenticate users and manage accounts.
- Secure the Service and detect and prevent abuse.
- Improve the Service and develop new features.
- Comply with legal obligations and enforce our Terms.
- Communicate with you about the Service (e.g. important notices, support).
4. Legal basis (where applicable)
Where laws such as the GDPR require a legal basis: we process data on the basis of contract (to provide the Service), legitimate interests (security, improvement, analytics), consent (where we ask for it explicitly), and legal obligation where applicable.
5. Sharing and disclosure
We do not sell your personal data. We may share data with:
- Service providers – Processors that help us operate the Service (e.g. hosting, email), under contractual safeguards.
- Legal and regulatory – When required by law or to protect our rights, safety, or property.
6. Retention
We retain your data for as long as your account is active or as needed to provide the Service, and thereafter as required for legal, regulatory, or legitimate business purposes (e.g. dispute resolution, compliance).
7. Your rights
Depending on your location, you may have the right to access, correct, delete, or port your data, to withdraw consent, or to object to or restrict certain processing. You may also have the right to lodge a complaint with a supervisory authority. To exercise these rights, contact us using the details in Section 11.
8. Cookies and tracking
We use cookies and similar technologies to:
- Essential operation – Session and authentication cookies required to run the Service.
- Preferences and analytics – To remember settings and understand how the Service is used (e.g. analytics cookies), where we use such tools.
You can control cookies through your browser settings (e.g. block or delete cookies). Blocking essential cookies may affect the availability or functionality of the Service.
9. Security
We use industry-standard measures to protect your data, including encryption in transit and at rest where appropriate, access controls, and secure infrastructure. See our Terms for more on data integrity and safety.
10. International transfer
Your data may be processed in India or other countries where we or our service providers operate. We ensure appropriate safeguards (e.g. contractual clauses) where required by applicable law for such transfers.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Service and/or by email. The “Last updated” date at the top reflects the latest version. Continued use of the Service after changes constitutes acceptance of the updated policy.
12. Contact
For privacy-related questions or to exercise your rights, contact :
End of Privacy Policy